News The Story Behind the Vehicle Selection
This time our journey took us to Vienna, but not for a classic tour. It wasn’t about sightseeing or a relaxed stroll through the city, but something much more important to us. We went to see the vehicles that will be part of our upcoming event Hitro & fino.
The drive itself give a special feeling. Knowing that you are going to see the cars that you will later present at your event, everything takes on a different meaning. There is anticipation and curiosity about what awaits us.
Visit to the Frey Luxury Cars showroom
Our goal was the Frey Luxury Cars showroom, where some of the most prestigious car brands meet in one place. It is clear from the very entrance that this is not an ordinary sales space. The ambience is calm and thoughtfully designed, almost like a gallery, where each car has its own space and tells its own story.
We were greeted by Aston Martin, McLaren, and Morgan vehicles in the salon. Each of these brands creates a different feeling. Aston Martin is elegant and refined, McLaren exudes performance and dynamics, and Morgan brings a touch of tradition and timelessness to the space.
When standing next to these cars, you quickly realize that the pictures don’t tell the whole story. You notice details, lines and materials that you would otherwise overlook. It is precisely these elements that create the impression we are also looking for for our event.
Selection of vehicles for the event
The main purpose of the visit was to select vehicles to be exhibited at the Hitro & fino event. We didn’t just think about which cars are the fastest or the most expensive, but mainly about the feeling they create.
It was important to us how the vehicle would work in the space and outdoors, how it would attract attention, and how it would fit with the story of the event. Some cars convince you immediately, others only after you take the time to look at them from different angles. Therefore, seeing them in person was crucial.
Story through the lens
A creative team also joined us on the journey, adding an extra dimension to the entire experience. The salon became more than just a space with cars at that moment, it became a space for creating content.
The atmosphere was relaxed, yet very focused. Each frame had its own meaning, each shot its own story. Cars themselves create a strong visual foundation, and people add the energy and feeling we want to convey.
The material created in the salon does not only show cars, but the entire experience. That is what we also want to bring closer to the visitors of the event.
Conclusion
As we left Vienna, the feeling was quite clear. We had made a big step forward. Not only did we see the vehicles, but we also got a clear picture of what we want to create. The salon visit gave us additional motivation and confirmation that weare on the right track. The event Hitro & fino is approaching and, based on what we saw, we can confirm that the experience will be of a high standard.
What we experienced in Vienna will find its rightful place on 18 April 2026 at the Hitro & fino event. If you know what a top–class car in the right environment means, then you also know that you don’t want to miss it. So get your ticket on time and be part of the story we are creating.
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